June 13, 2012 by southwestjournal
// By Jeremy Zoss //
The fox is becoming the cat.
Kitsune Cycles, the year-old bike shop at 1621 Harmon Place, is changing its name to Alley Cat Cycles. Owners Cali Jirsa and Roger Koelker are changing the name after the departure of the original third partner, who is departing to start a bike shop on the West Coast.
Kitsune is Japanese for fox. The shop historically carried a lot of Japanese bike frames and parts, as well as BMX bikes and fixed-gear bikes. The new name Alley Cat Cycles is not only easier for customers to remember, but also reflects the shops location on Harmon place, the narrow, alley-like street behind Loring Corners.
“We want to be a little more accessible,” said Jirsa. “It’s in the alley and there’s a couple of cats working on bikes.”
As Alley Cat Cycles, the shop will focus on finding the best biking equipment for each individual customer.
“Our mission has always been to focus on customizing our service,” said Koelker. “Whether you’re spending five dollars or thousands you’ll get the same attention.”
Kitsune Cycles will likely be rebranded Alley Cat Cycles within days. On June 21, the shop will hold a party for Bolder Options, a non-profit bike mentorship program that Jirsa has worked with in the past. The party begins at 7 p.m. with a barbeque at the shop followed by a ride and a “rolling dance party.” The event will also feature music by bike enthusiast hip hop group Slow Spokes.